There are many schools of thought when it comes to sales. You need to wade through all
this information and find out what works for you and your personality. Everyone is different; so you have to be open to finding out new things about yourself as well as the people you are selling to.
Only Sell What you Believe In – This is a good sales advice. You need to believe in the product you are selling. This allows you to be honest about what you are selling. It helps you speak knowledgeably about the product and convince others that it is right for them.
Be Direct – Consumers have become savvier than ever before. Because of this fact, it is important that you are direct. When you try to skirt around issues or concerns it seems as though you are hiding something and that does not bode well for the sale.
Know the Art of Pressure – There is a particular art to putting pressure on people. Mentioning things once in order to cause uncertainty or doubt with current products is good, but don’t bang it over the head. If you keep bringing it up, the client will dislike you rather than trust you.
Learn About Your Client – Do your research. You should learn about your client before you call if possible. You can sell to them better if you know what they want or need.
It’s All About Presentation – Taking the time to build up a presentation is important. The more prepared you are, the better you will come off as well as your products. You want to have all the facts well organized so people can easily follow you and your thought process.
Follow Up! – It can be discouraging sometimes and hard to make a second call but you should always follow up. Taking the time to call back or visit again can mean the difference between making a sale and not making a sale.
Know the Answer or Find Out – Don’t try to flub your way through something, if you don’t know the answer to a question don’t make one up. It is much better to say something along the lines of, “what an interesting question, I will have to look into that for you.” This gives you further reason to follow up.
Work with Humor – Humor is the ultimate ice breaker. It is a good idea to work in some comedy to your presentation as it helps the client identify with you. This connection goes a long way towards making a sale.
Learn from Every Failed Sale – Don’t beat yourself up over a failed sale but rather learn from it. Even a truly great salesperson is not going to be able to make every sale and you should try to figure out where it went off track and learn from that. You can then tackle the problem differently in the future.
Don’t Avoid Questions, Answer – Finally, make sure to answer questions, even if you feel like the answer is not entirely positive. Avoiding questions makes you look untrustworthy and that will not build the relationship necessary to make a sale.
